CLIENT
SCHOOL
WORK
Camp MODA | Rebrand
Student Project done for MODA (2023)
ASK
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Create a brand for the summer camps offered by the Museum of Design Atlanta (MODA) that can be translated across many different age groups and topics while living inside the established MODA branding
PROCESS
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Attended meetings with MODA directors to conduct requirements gathering and understand their vision
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Researched camp’s many demographics to come up with a solution that would satisfy a wide rage
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Explored numerous options before landing on something that solved every design problem and continued to revise that idea according to the critique of mentors and peers
OUTCOME
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Used the creative whimsy and depth of the camp options to create a multimedia branding using watercolor backdrops and digital illustration overlays that could easily be customized depending on the age group and subject of the specific activity
